zdr.dev · identity system v0.1 · 2026-08-25 · internal

An instrument, not a vendor.
The aesthetic of measurement, applied to absence.

Reference class: metrology bureaus, assay offices, ratings notation, Swiss information design. Not security vendors, not dev-tool defaults, not AI branding. The registry's product is judgment made legible · so the identity is evidence, not decoration.

01 · Wordmarkalways lowercase · the domain is the name
zdr.dev
zdr.dev
lockup · mark + wordmark
zdr
short form · tight spaces
zdr.dev
footer / citation size

Set in Neue Haas Grotesk / Suisse Int'l · shown here in the closest system stand-in. Never title-case, never "ZDR Inc.", never a gradient.

02 · The marka dial at rest, reading zero
primary · 96px
40px
favicon · 20px
→0
secondary motif · spec & essays only

A hairline circle with one index tick: an instrument dial resting at zero. It is a numeral, a gauge, and an empty set at once · and it is not a padlock. The limit notation (→0) appears only in documents, where engineers will read it as intended: the market tends toward zero.

03 · Typographythree registers, three jobs
Grotesk · headlines & wordmark
Distance from zero.

Neue Haas Grotesk / Suisse Int'l
(board shows system stand-in)

Mono · everything that is data
ZDR 0.5 (f) · B last verified 2026-08-25 source: docs.aws.amazon.com

Berkeley Mono (license) or IBM Plex Mono (free). Scores, receipts, diffs, timestamps · the data is the brand.

Serif · the spec & essays
A provider MUST disclose each exception class in force. A score without a dated source is not a score.

Source Serif / Lyon. Standards documents should read like documents, not landing pages.

04 · Colorthe brand owns none of it
ink · #141412
paper · #FAF9F6
gray 60 · #56544E
gray 40 · #8B887F
hairline · #E2DFD6
ZDR 4.0 ZDR 3.0 ZDR 2.0 ZDR 1.0 ZDR 0.5 ZDR 0.0

Color is information. It appears in exactly one place · the score ramp · and nowhere else. When nothing colored is decoration, everything colored is trustworthy. 0.0 is the only inverted chip: the apex mark.

05 · Notationthe logo that does the work
ZDR 0.5 (f) · A
ZDRscale name, caps 0.5score · tabular figures · lower is better (f)exception flags · lowercase · Aevidence grade · V A B C · middot before
ZDR 1.0 (s,f,r) · A    ZDR 0.0 · V
ZDR-1.0    zdr 1.0 A    ZDR Level 1    restyled, recolored, or set in the grotesk
06 · Artifactsboring to be believed
ZDR 0.0 · V
──────────────────
zdr.dev/v/ZDR-000117
verified 2026-08-25 · arch review
sig ed25519:9f3a…c41d

The badge · a hallmark, not a ribbon. Earned via architectural verification, never purchased. Machine-checkable at the URL it names.

HTTP/2 200 x-zdr-score: 0.5; ev=A; flags= x-zdr-receipt: rcpt_8f21e6… x-zdr-policy: max=1.0; ev>=B · satisfied date: Mon, 25 Aug 2026 09:14:02 GMT

The receipt · every proxied request returns its score and a signed evidence record. The compliance artifact auditors can consume.

07 · Voicethe metrologist speaks
We say

Fable 5 requires 30-day retention on all platforms. Effective June 9, 2026. Source.

We never say

Anthropic just BROKE everyone's ZDR 🚨 Here's what you need to know…

We say

Correction, Aug 25: Groq batch files retain 30 days. Score unchanged. Logged.

We never say

We're 99.9% accurate · the most trusted registry in AI.

We say

We could not verify this claim. Marked C until documentation exists.

We never say

Trusted by 500+ industry-leading teams to empower their AI journey.

Declarative. Dated. Sourced. Zero adjectives, zero exclamation marks. RFC register (MUST / SHOULD) in the spec. Corrections are published, dated, and kept · the correction log is a brand ritual, not an embarrassment.

08 · In situzdr.dev · hero
zdr.dev

The record of what isn't kept.

Independent scores for AI data-retention claims. 17 endpoints · monitored daily · corrections public.

endpointscoreverified
aws/bedrock · mode:noneZDR 0.5 · A2026-08-25
openai/api · zdr orgZDR 1.0 (s,f,r) · A2026-08-25
anthropic/claude-fable-5 · all platformsZDR 2.0 (s,h) · A2026-08-25
google/gemini-api · paid tierZDR 2.0 (f,h) · B2026-08-24
deepseek/api · first-partyZDR 4.0 · B2026-08-24
score 2026-06-09 anthropic/claude-fable-5 − ZDR 1.0 (s,f,r) · A + ZDR 2.0 (s,h) · A # 30-day retention mandated, all platforms
09 · The covenantwritten down, like the methodology

No locks, shields, or vaults · we measure absence, we don't guard contents.

No gradients, glow, sparkles, or generated art. No mascots.

No customer logos on the registry. The registry advertises no one, including us.

No provider advertising, ever. No adjectives inside a score.

The mark is the notation. No vendor parent on the public instrument.

The identity does not get redesigned; it gets corrected. Austerity is the product.

zdr.dev · identity v0.1 · draft for Pukar independent registry